Marketing Automation
The concept of marketing automation is not a new idea and the general idea of automated marketing is one which most are familiar with, though the terminology may be different. Here’s a very brief overview:
Marketing Automation is a platform for saving time, eliminating errors, and improving efficiency for a wide range of marketing tasks across multiple channels
Creating A Landing Page
One of the ways the businesses do this is by creating landing pages with specific call to actions. These call actions may simply be something like filling out a form, or clicking a button to download something, or something else in which to encourage them anonymously to enter more information. And they’re going to enter this information in a form.
Drip Marketing Campaign
The whole idea behind a drip email campaign is that you’re going to be sending targeted emails to specific lists automatically on some kind of predefined schedules. There’s two forms of campaigns, the first is a time-based dripflow campaign, and the second is a user-driven dripflow campaign.
Decision Tree Workflows
A decision tree means that if they opened the email your system is going to take a specific action, and if they don’t open the email you take a different action. That’s just one example! You can have decision trees based on links within emails, assets that they’ve downloaded, or a variety of other tasks that the user might perform. Perhaps if they don’t open the email you wait 30 days and then send them another email just as a gentle reminder. The whole idea of drip flow campaigns and decision trees is to nurture your leads along a specific path.